Advocacy Glossary
Grasstops advocacy
What does grasstops advocacy mean?
Grasstops advocacy is engaging influential community leaders, such as business owners, local officials, and donors, who have personal relationships with a legislator.
Why it matters for advocates
Where grassroots is about numbers, grasstops is about trust. One call from a hospital CEO or a longtime supporter in the district can open a door that a thousand emails cannot.
The best campaigns use both. Grasstops leaders get the meeting, and grassroots numbers prove the issue has broad support.
Related terms
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