Advocacy Glossary
Grassroots advocacy
What does grassroots advocacy mean?
Grassroots advocacy is mobilizing everyday people, especially constituents, to contact their legislators about an issue through calls, emails, meetings, and events.
Why it matters for advocates
Volume and authenticity are the strengths. A wave of personal messages from real constituents tells an office that voters care.
Grassroots works best when paired with a clear ask. Hundreds of messages saying support this bill beat thousands saying fix this problem.
Related terms
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